Schedule of the event

The first edition of AFRICA MAD has been held on Saturday October 20 in Cotonou, GOLDEN TULIP, and brought together the main representatives of the government and presidential agencies, mobile operators, Internet Service Providers, Developers, Mobile Application Developers and the general public (users), i.e nearly 200 participants.

This edition has taken place in six (6) major independent events.


Panels of strategic exchanges & One Speech (story telling and experiences sharing)

schedule Protocol Welcoming participants 08:00 AM - 08:30 AM
schedule Kossi AMESSINOU Speech of the Representative of the Internet Governance Forum Benin 08:30 AM - 08:35 AM
schedule Serge ADJOVI Speech of the director of Digital Agency 08:35 AM - 08:45 AM
schedule Madam Minister of the Digital Economy and Communication Opening speech 08:45 AM - 08:55 AM
schedule Master of Ceremony Presentation of the program of activities 08:55 AM - 09:00 AM
schedule All participants Family photo 09:00 AM - 09:10 AM
schedule Madam Minister of the Digital Economy and Communication Visit of AFRICA MAD SPACE 09:10 AM - 09:40 AM
schedule All participants Opening Cocktail (just after the officials' speeches) 09:15 AM - 10:00 AM
  • Aïssatou DIALLO (directrice marketing MOOV)
  • Alain BOSSOU (MTN)
  • Boris PADONOU
AFRICA MAD TALK 1 – Panel Format

Theme : State of play of the mobile application market in Africa today?

Moderator : Marc-André LOKO

10:00 AM - 11:00 AM
schedule Edouard HINVI AFRICA MAD TALK 2 – “One Speech” Format

Theme : How did RIGHTCOM deliver the best customer experience with the apps it designs for its customers?

11:00 AM - 11:30 AM
schedule Arel ZANNOU AFRICA MAD TALK 3 – “One Speech” Format

Theme : How thanks to DIS-MOI DOC, every African can take better care of his well-being and his health?

11:30 PM - 12:00 AM
  • Serge ADJOVI
  • Ratheil HOUNDJI
  • Olivier TOBOSSI
AFRICA MAD TALK 4 – Panel Format

Theme : How artificial intelligence is becoming an essential element in the design of a mobile application?

Moderator : Gloria TOGNON TCHEGNONSI

12:00 AM - 01:00 PM
schedule All participants Lunch break 01:00 PM - 03:00 PM
  • Thierry AHOUASSOU
  • Ouanilo MEDEGAN
  • Mathias HOUNGBO
AFRICA MAD TALK 5 – Panel Formal

Theme : What are the security standards for developing an application?

Moderator : Jérémie ADJA

03:00 PM - 04:00 PM
schedule Hadjara IDRISS AFRICA MAD TALK 6 – “One Speech” Format

Theme : How thanks to SEWEMA, I created a web platform to allow every African to improve his skills to succeed his business or his career?

04:00 PM - 04:30 PM


Exhibitions and demos
A selection of seven (7) companies has presented, the whole day during, their mobile solutions to the general public.

The exhibition was open at 10 AM and closed at 05 PM. Learn more here.


Two (2) hands-on training workshops on mobile application development (prerequisites and skills) and how to build an economic plan around a mobile application project. This workshop was aimed at students and young developers. Click here for further details

schedule Florentio de Souza Key strategic tools for mobile app development 03:00 PM - 04:30 PM
schedule Joane SETANGNI How to build an economic plan around a mobile application development project? 04:30 PM - 06:00 PM


From 07 PM to 09 PM, a closing cocktail has been offered during which participants were able to network.


During the evening of 10 PM to 03 AM , the winners of the Mad Challenge was announced and each of them has received their prizes. Then has followed a dancante evening animated by a D.J of reputation.


Mobile apps designed by and built for africans competition held from October 07 to October 18, 2018 on the Facebook page of the event.

Discover the winners